VERUM

Truth You Can Trace.

A civic intelligence platform restoring trust in American democracy through verified data, transparent sourcing, and values-aligned insights.

Powered by data, guided by values.

Voters Don't Know Who to Trust

American democracy faces a credibility crisis. Information overload, partisan spin, and institutional decline have left citizens confused and disengaged.

Fragmented Information

Candidate details scattered across dozens of biased or outdated sources

Local Race Blindness

70%+ of voters skip downballot races due to lack of accessible clarity

Social Media Spin

Viral narratives replace verified reporting in the public discourse

Trust Collapse

Only ~20% of Americans consistently trust government institutions (Pew 2024)

Clarity Is the New Currency

As traditional media collapses and AI-generated misinformation spreads, voters are desperately seeking neutral, verifiable civic information. The vacuum created by declining local journalism has become a massive opportunity for trusted digital platforms.

160M

Registered Voters

60% actively research candidates online before elections

2,900+

Local Outlets Lost

Creating a dangerous information vacuum across America

Rising demand for neutral, source-backed civic tools represents a generational shift in how Americans engage with democracy.

Verum: The Source of Civic Clarity

A comprehensive platform that transforms how Americans discover, evaluate, and engage with candidates and elected officials — from city council to Congress.

Unified Profiles

Complete information for every elected official and candidate in one searchable database

Source Transparency

Each statement traced to original sources with clear bias labels and verification status

Values Alignment

Personalized matching engine shows how candidates align with your priorities — no partisan endorsements

Promise Tracker

Automated monitoring of campaign promises versus actual voting records and policy actions

Event Discovery

Find local civic events, town halls, and candidate forums with verified attendance information

Donation Transparency

Clear visualization of funding sources with intelligent pattern analysis and industry connections

How Verum Works

A seamless journey from self-discovery to informed civic engagement, designed for clarity and ease of use.

Define Your Values

Quick values assessment builds your unique civic DNA profile

Explore Candidates

Browse verified stances, voting history, and funding sources

Track Promises

Automatic monitoring of campaign commitments versus actions

Take Action

Attend local events, donate intelligently, stay continuously informed

Market Landscape

The civic information space is crowded but fragmented. Existing platforms solve only pieces of the puzzle, leaving critical gaps in neutrality, personalization, and transparency.

Verum stands alone: Neutral positioning, personalized insights, and transparent sourcing — where truth meets technology.

What Makes Verum Unique

Truth You Can Trace

Every claim, statistic, and statement linked directly to verified, original sources with timestamps

Personalization Without Bias

Matching based on user-defined values and priorities, not editorial endorsements or partisan alignment

Bias-Aware Context

Side-by-side comparison of left, center, and right perspectives on every major issue in one unified view

Local-First Coverage

Comprehensive data from municipal councils to federal offices, prioritizing underserved downballot races

Human-Verified AI

Advanced natural language processing combined with expert editorial review ensures precision and accountability

Business Model

Mission-Led. Scalable. Sustainable.

Verum's revenue strategy balances civic mission with financial viability, creating multiple streams that reinforce our core value proposition.

The Moment for Verum

Multiple converging forces create an unprecedented window of opportunity for a trusted civic information platform.

01

AI Misinformation Crisis

Explosion of synthetic content makes verified truth layers critical infrastructure for democracy

02

Peak Election Cycles

2026 midterms and 2028 presidential race drive maximum digital voter engagement

03

Local News Collapse

2,900+ outlets lost since 2005, creating dangerous information vacuum nationwide

04

Bipartisan Media Fatigue

Exhaustion with partisan spin creates trust opportunity for neutral platforms

Go-to-Market Roadmap

Stepwise Scale Strategy

Phase 1: Pilot Launch

Deploy in 3 metro areas (Austin, Nashville, Phoenix) with complete candidate coverage. Target: 25,000 engaged users, 100% verified data for all local and federal races.

Phase 2: Strategic Partnerships

Build university research partnerships and integrate with civic-minded podcasts. Launch Verum+ premium tier with advanced features and deeper insights.

Phase 3: National Expansion

Roll out nationwide API access for newsrooms and educational institutions. Full 50-state coverage with comprehensive downballot race information.

Market Sizing & Target Users

Market Opportunity

$1.5B

Total Addressable Market

Civic-tech and political data market size

96M

Serviceable Available Market

160M registered voters × 60% who research online

10M

Serviceable Obtainable Market

Engaged independents, journalists, and educators

Core User Segments

  • Civic-minded independents: Values-driven voters seeking unbiased candidate information
  • Local journalists: Reporters needing verified data for investigative stories
  • Educators & students: Civics teachers and university researchers requiring trusted datasets
  • First-time voters: Young Americans building civic literacy and engagement habits

Team Vision

Building Verum requires expertise across civic technology, data science, media partnerships, and ethical governance. Our founding team brings together mission-driven leadership with deep technical capabilities.

Founder / CEO - Sebastian Harris

Mission-driven civic entrepreneur with experience scaling social impact ventures. Background in journalism and democratic reform advocacy.

CTO / Data Architect - In Search

Expert in natural language processing, data provenance systems, and algorithmic bias detection. Previously built large-scale verification platforms.

Co-Founder & Head of Partnerships - Gordon Riddle Pennington III

Proven track record developing relationships with media organizations, universities, and civic institutions. Former newsroom leadership experience.

Ethics & Compliance Advisor - In Search

Ensures strict neutrality standards and FEC regulatory alignment. Background in election law and platform governance policy.

Investment Ask

Raising $1.5M Pre-Seed

Use of Funds

Key Milestones

Month 6

MVP launch in pilot markets with core feature set

Month 12

100,000 registered users + 3 strategic data partnerships secured

Month 18

Verum+ subscription launch and first revenue generation

Month 24

National rollout complete with 50-state coverage

This capital enables us to build the foundational technology, establish verification workflows, and prove market demand ahead of the critical 2026 election cycle.

Restoring Discernment to Democracy

Verum exists to bring truth back into public life — creating a single, trusted space where citizens can discover, evaluate, and engage with integrity.

Truth You Can Trace.

See Who's Real.

Where Values Meet Verification.

Join us in building the civic infrastructure America needs. Together, we can restore clarity, rebuild trust, and renew democracy for generations to come.